To eliminate health disparities, we need to make progress in states and regions where conservative opinions are the norm. Some ways of talking about health equity topics can backfire in conservative contexts – while others can unlock the door to support for good policy. In this session, the FrameWorks Institute will share pragmatic strategies for navigating toward justice in red-state terrain. Each recommendation is grounded in evidence from empirical research showing that reframing can help to build common ground on even the most divisive public health topics. 


Julie Sweetland, PhD

Senior Advisor

FrameWorks Institute

Dr. Julie Sweetland is a sociolinguist and a senior advisor at the FrameWorks Institute, a think tank that equips mission-driven communicators to lead productive public conversations. FrameWorks’unique approach to applied communications research shapes public discourse across the nation and around the world. Their impact was recognized in 2015 with the…

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Carmen Rita Nevarez, MD, MPH

Sr. Vice President Emeritus, External Relations and Preventive Medicine

Public Health Institute

Oakland, CA

  • Director, Center for Health Leadership and Practice, Public Health Institute, Oakland, CA

Carmen Nevarez, MD, MPH, is PHI's Senior Vice President for External Relations and Preventive Medicine Advisor and the Director of the Center for Health Leadership and Practice. A long-standing voice for the public's health, Nevarez is responsible for developing relationships with health and public health organizations and interests, advocating for…

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