Data can undoubtedly change the way public health works. Among other benefits, improved access to data allows for increased efficiency in planning, decision-making, and spending. Data can help reach a more targeted population in health improvement efforts.

Data alone doesn’t always drive action, or emotionally engage your audience. Good data is most valuable when it can be translated and communicated to an audience able to use it, including decision-makers, community-members, researchers, advocates, healthcare providers, technology experts, and community members. Compelling content, a call-to-action, data visualizations, audience engagement and creative design can be as critical as your data.

In the fourth Web Forum of the Making Data Work for the Public’s Health Series, Dialogue4Health is proud to again partner with the California HealthCare Foundation to explore methods of creating stories that build bridges between data and the audiences who can act on it, including a look at the HealthData+ initiative, an award-winning effort to combine health stories and data.

Presentations and recording of the first three Web Forums in the data and public health series are available:

Making Data Work for the Public’s Health: The Current Total

Making Data Work for the Public’s Health: Diving into the Details

Making Data Work for the Public’s Health: Forecasting the Future


Adnan Mahmud

Founder and CEO


Seattle, WA

Adnan Mahmud is the founder and CEO of LiveStories, a Seattle-based startup building data tools for non-data people, simplifying data analysis, visualization, and presentation for everyone. LiveStories is being used by governments and large nonprofits,  like the county health departments in California, to make sense of their data and tell stories with it. Prior…

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Andy Krackov, MA

Associate Director of External Engagement

California HealthCare Foundation

Oakland, CA

Andy Krackov is associate director of external engagement at California HealthCare Foundation, where he helps guide organization-wide efforts to more deeply understand and engage CHCF’s external partners. This work involves collaborating across the foundation, as well as externally, to generate, fund, and implement innovative approaches to motivate the foundation’s core…

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Laura Saponara

Senior Communications Strategist

Public Health Institute

Oakland, CA

For HealthData+ at the Public Health Institute, Laura is focused on assisting health professionals to bring their data, research and recommendations to life through storytelling. Over the past 15 years, she has worked with leading-edge nonprofits and philanthropies to strengthen their overall communications programs. A seasoned trainer, Laura is eager…

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Jessica Tomlinson, JD

Deputy General Counsel

Public Health Institute

Oakland, CA

  • Project Director, Public Health Institute, Oakland, CA

Jessica Tomlinson, JD, is the PHI project director for the award-winning Healthdata+ initiative that helps organizations combine data, strategy and stories to improve public health. She also serves as Deputy General Counsel for PHI with a focus on business strategy. Her focus includes advancing PHI’s work with public health departments…

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Date Published: Wednesday, December 16, 2015

Tell Engaging Stories With Data